I proposed square bottles for bathrooms so that they can line up neatly. We used recyclable PET for the bottles and made refill carton in the same size and shape. The bottles come in clear and wine-bottle-green for the ingredients that need to be protected from light. (White is also available now.)

Design Direction : Shoji ITO
Design : Shoji ITO, Katsuyoshi DETO, Sousuke NAKABOU
iF Product Design Award 2005, Good Design Award Japan 2005